Neymar Da Silva Santos Júnior Dressed Up For A Perfume Event In Paris, France, May 21, 2019.
Yesterday Neymar da Silva Santos Júnior dressed up to attend the brand perfume event, and Marco Verratti also presenced.
Diesel Fragrances invited Neymar da Silva Santos Júnior, the Brazilian player and Paris sainte-germain star, to serve as brand ambassador. He is also the first athlete to have been a brand ambassador of Diesel Fragrances.
Neymar's signing marks the first time Diesel fragrances has linked with a figure from the sporting world, although de Lesquen emphasized “Neymar is much more than a soccer player; the way he cuts his hair, dresses, has put tattoos all over his body” resonates globally.
Diesel also saw the influence of the celebrity who has 250 million followers on social media and he has 114 million Instagram followers, 43 million Twitter fans and 59.8 million Facebook groupies.
Neymar will be involved in the development of Diesel Fragrances' products and he will participate in all the important decisions.
“Neymar is an inspiration in the world of soccer. He is a genius, an artist, a magician. He has a very strong personality, a very strong style that inspires a lot of young people all over the world,” Guillaume de Lesquen, global president, designer brands fragrances at L’Oréal Luxe, told WWD.